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December 3, 2020
Media Kit
The Guitar Jam Daily Media Kit PDF Print E-mail
Advertise with Guitar Jam Daily and Engage Over 200,000+ Passionate Guitar Players Each Month.

Guitar Jam Daily is a dynamic online publication for guitar enthusiasts seeking daily information, news, interviews, gear reviews, lessons, and so much more. Plus, "The Daily Feed" newsletter delivers the latest right to a guitar player's inbox.

The Daily Online Hub For Guitar Players

Guitar Jam Daily provides THE online resource and community for players who need to stay connected to all things guitar. Totally unique, we publish the latest on gear, artists, events, interviews, lessons, industry news, buzz, video, podcasts, album releases, tours, repairs, commentary and so much more - daily. Our readers have an insatiable passion for information. Guitar Jam Daily feeds that hunger all week long.

And no one delivers it the way we do! Guitar Jam Daily's lessons, pro interviews and gear reviews spring to life with sight sound and motion of digital video and audio content. Players remain engaged, watching, listening, and interacting with these stories, and thousands of their peers.

I just wanted to let you know that I love "GJD" and look forward to it everyday. The new idea of "membership" makes it feel like an exclusive club, so to speak. And thank you for sending such a great newsletter to me everyday! All the best in 2008!

-Mitch Schecter/Guitarist w/"The Rip Chords"

Our Readers Don't Want to Wait

It's the reason we publish daily. Guitar Players want news NOW and will no longer accept waiting months for tired stories and static lessons and interviews. Players used to miss an unbelievable amount of important information because of the limitations of print media. No longer. Guitar Jam Daily fills in the HUGE gaps left behind by the magazines and provides the preferred platform for players today and in the future.

The vast online medium, combined with a daily publishing for guitar players is THE FUTURE for readers and advertisers.

Guitar Owners / % of audience

Actively Plays Guitar: 94.40%

Owns Guitar: 100.00%

Type of Guitar Owns - Acoustic Guitar: 91.70%

Type of Guitar Owns - Electric Guitar: 91.70%

Male vs. Female split: 92% - 8%

Average Age: 36

Male 25-54 yrs: 88%

HHI $75,000+ : 63.7%

*Source: November 2007 GJD Reader Survey

"I have been playing the guitar and embracing everything guitar related for over 20 years! I have been in guitar shops all over the country, I have purchased “gear” through eBay, The Gear Page, chain stores, independent single location guitar shops, and the manufacturers themselves. I think that past, present, and future experience puts me in with the majority of your loyal Guitar Jam Daily membership. And we need to keep current with what’s happen in guitar, and Guitar Jam Daily allows us to do that!

As a practicing guitarist (which means I spend more time practicing guitar than actually playing music!), I thoroughly enjoy my morning, and sometimes afternoon, adventures to the Guitar Jam Daily site! I view the news, check out the lessons, and intently read the gear reviews. So, I guess I want to thank you for giving me my daily dose of guitar info, and also I want to congratulate you on the site’s success to date, and wish you continued success as you and Guitar Jam Daily move forward! Great job and I look forward to innumerable visits to the site!

-Joe Hajducky/ Guitarist

Written by Pro Players for All Players

Guitar Jam Daily was created by the pros for all guitar players. Our writers and contributors have hundreds of years of combined playing experience and truly understand what fuels players' interests and passions. Our authentic voice has earned our readers' trust, and that powerful bond creates a perfect editorial environment for advertisers.

Active Reader Involvement

Guitar Jam Daily readers interact through our active comment/discussion system, where they both consume and provide content. Readers' passionate participation is an integral component of the site's content.

"It's an open forum where I can express my opinions and connect with other players who share a common bond. I am always posting to the commentary section and enjoy looking back and reading all of the responses" - Lou Rossi

How This Benefits Advertisers

Our readers are fearlessly loyal, vocal, and voracious for Guitar Jam Daily's forward thinking, envelope-pushing, smart, fun and lively approach to guitar news, entertainment, education, information and commentary. Advertisers who align themselves with our unique voice will engender trust and respect among our open, curious, and receptive audience that will ultimately become your best customers.

"It's great to be able to listen to interviews with the top players and the up and comers. I feel like I really get to know them." - Tom Butler

No More Guesswork About The Impact of Your Advertising

Advertisers on Guitar Jam Daily are able to monitor their advertising performance through trackable leads to their websites every day - and that's wonderful news for your bottom line.

The secret is out. Magazines can't really gage how many times your ad was seen, and syndicated research is simply a higher level of guesswork created to make you feel better about your ad spend. Guitar Jam provides the certainly of knowing which ads performed and which did not.

Advertise with Guitar Jam Daily for tangible ad tracking and more potential customers clicking through to your website. Try and get a magazine ad to do that for you!

"I wish that I'd thought of this idea first." - Editor of Print Guitar Publication

Create Advertising that is Cutting Edge, Interactive, and Effective

With Guitar Jam Daily the sky's the limit! Create impactful campaigns that truly engage your best customers to your brand. Just imagine hundreds of thousands of guitar players from all over the world open and receptive to your message, and then taking action.

Use our vast canvas to run video, audio, interactive, dynamic, direct and brand advertising. Anything's possible! Display a video factory tour. Use influential artists to promote a series guitar or amp line. Create vivid flash banners inviting readers to sign up for your company newsletter on the spot or capture vital information on prospects seeking your products. You can even develop direct feedback loops on new products or surveys on music trends. All of these ideas are just the tip of the iceberg.

Advertising with Guitar Jam Daily brings your brand and direct marketing campaigns to life for those most interested, leading to more sales.

"Thanks for providing such a great resource for those who want to learn." Neville Sanjana

Don't wait! For immediate advertising opportunities, please contact us - This e-mail address is being protected from spambots, you need JavaScript enabled to view it or call 203-536-5697.

Online Advertising Rates

Run of Site and Fixed Placements

Big Ad Unit - Top Right Unit on the Homepage & Jump Pages
Unit Size: 300x250
CPM: $50.00 net

Leaderboard - Top Unit on all Jump Pages
Unit Size: 728x90
CPM: $50.00 net

Skyscraper - Left Column Unit on Homepage and Story pages
Unit Size: 120x600
CPM: $45.00 net

Square - Right Column Unit
Unit Size: 250x250
CPM: $45.00 net

Marketplace Ad
Unit Size: 150x150
1-Month Sponsorship
Cost - $500 net

The Daily Feed Weekly Newsletter Sponsorship

Leaderboard Position - Top Unit
Unit Size: 728x90
1-Week Sponsorship
Cost - $1,000 net

Box Position - Upper Right Unit
Unit Size: 250x250
1-Week Sponsorship
Cost - $1,000 net

Online Advertising Specs:

Creative Units for Website

All size measurements are in pixels (px).
Leaderboard- 728 x 90 px
Big Ad Unit- 300 x 250 px
Skyscraper: 120 x 600
Square Unit: 250 x 250

File size is 25k max., creative must be GIF or JPEG
Flash click URLs must be embedded. Standard Tag or GIF redirect with TIMESTAMP Animation looping OK-3x max.

Please provide click-url with all ads.
Note: iFrame/HTML with TIMESTAMP is preferred over Standard Tags
Standard tags are preferred over redirect.
SELF Track: Click commands/click through URL with TIMESTAMP

Rich Media available for Website ONLY

Rich Media including any Flash executions must be sized to any of the creative units listed above.

Flash file with click through URL
GIF with click through URL
Dart standard tags or redirect with TIMESTAMP
SELF Track: Click commands/click through URL with TIMESTAMP

Flash is accepted on only.
Flash is NOT supported with our online newsletters.
Flash click URLs MUST be embedded. Other Rich Media, including HTML is accepted on only.

All formats accepted based upon QA testing. All third party tags which adhere to above specs are accepted.

Creative Units for Newsletters

All size measurements are in pixels (px).

Leaderboard- 728 x 90 px
Big Ad Unit - 300 x 250 or
Square Ad Unit - 250 x 250 px
Skyscraper - 120x600 px

Material Deadline

2 business days prior to campaign start
Please submit all creative or tags to This e-mail address is being protected from spambots, you need JavaScript enabled to view it



Daily Video Lesson

Daily Video Lesson
  • 02:41 - 01.10.2008 Spotlight >> Spotlight
    A five week long, cross-country tour featuring some of the best known and most respected figures in rock and blues has been set to celebrate the legacy and music of Jimi Hendrix. Presented by Experience Hendrix, L.L.C., the Hendrix family-owned company founded by James A. “Al” Hendrix, Jimi’s father, entrusted with preserving and protecting the legacy of Jimi Hendrix together with musical instrument giant Gibson Guitar, this year’s Experience Hendrix Tour represents a dramatic expansion beyond last year’s seven sold out performances.

    Featured artists who will be performing music written by and associated with Jimi Hendrix include blues giant Buddy Guy, contemporary guitar greats Jonny Lang, Kenny Wayne Shepherd and Eric Johnson, Cesar Rojas and David Hidalgo of Los Lobos as well as Aerosmith’s Brad Whitford.
  • 01:53 - 26.09.2008 Spotlight >> Spotlight
    Fender Musical Instruments Corporation (FMIC) and Italian distributor M.Casale Bauer proudly announce the grand opening of the Fender Custom Shop Showcase Italy. It is the third such international exclusive Fender guitar destination, joining the elite Fender Custom Shop Lounge (Düsseldorf, Germany) and Fender Showcase Tokyo (Japan).

    The Fender Custom Shop Showcase Italy is in Bologna, Italy, and is housed in a building by California-born Italian designer Gretchen Alexander. The showroom is located near the offices of M. Casale Bauer, Fender’s Italian distributor since 1962, and was created to provide Fender dealers, their special guests and artists with a comfortable place to find, try and buy some of the most beautiful guitars in today’s market. The showcase features an impressive array of high-end guitars crafted by the master builders of the Fender Custom Shop and provides artists and dealers (and their VIP clients) with access to some of the most unique high-end Fender instruments ever made available in one place. The showroom houses an unparalleled selection of Fender Custom Shop instruments, as well as Bauer’s personal collection, one of the largest and most valuable in the world.
  • 03:41 - 23.09.2008 Spotlight >> Spotlight
    Los Angeles, CA – World-renowned Australian guitarist Tommy Emmanuel will  release Center Stage, a live concert DVD on October 14th via Favored Nations Acoustic.  
    The full-length concert DVD follows the recent release of the Center Stage  double CD, both having been recorded live for the PBS television series “Sierra Center Stage.” Filmed in eye-catching high definition, every element of modern technology was used in production, creating a stunning package, both aurally
    and visually. 
  • 00:09 - 19.09.2008 Spotlight >> Spotlight
    Montreal, Canada- September 16th, 2008: Renowned guitarist Daryl Stuermer will be giving Godin Performance Clinics in and around Quebec and Eastern Ontario from September 29th to October 3rd 2008.

    Having performed in studio and toured the world with both Phil Collins and supergroup Genesis for years, Daryl is a player who is on top of his game and has the chops to prove it. Performing as the Daryl Stuermer Duo, he will be accompanied by keyboardist Konstantin Efimov during the clinics and will also be giving attendees his perspective on playing live, recording, technique, and his gear, by fielding a Q&A session after each performance.
  • 09:29 - 03.06.2008 Spotlight >> Spotlight
    SCOTTSDALE, Ariz. (June 2, 2008) -- Fender Musical Instruments Corporation (FMIC) announced today that it has acquired certain assets of Groove Tubes LLC. Among other assets, FMIC purchased the Groove Tubes brand. Groove Tubes company founder Aspen Pittman will continue in a consulting role.